So 85 years have gone by since that day, May 22, 1930, when Battista “Pinin” Farina (the surname was changed from Farina to Pininfarina in 1961 by Presidential decree) founded Società Anonima Carrozzeria Pinin Farina in Turin, a small artisan workshop that turned out small production runs and special bodywork to order for wealthy private clients. Today Pininfarina, the standard bearer for the aesthetic values of Italian design in the world, focuses on design (automotive and non-automotive), engineering services, design and construction of very small runs and unique cars, the so-called Fuoriserie (custom-built) vehicles. In this vein of Fuoriserie fits the Ferrari Sergio. Born as a concept car to celebrate Senator Sergio Pininfarina and launched at the Geneva Motor Show in 2013, the Sergio has become a reality. Designed by Pininfarina, just six of this incredibly limited edition roadster are being built, each with a different color and interior configuration. Based on the 458 Spider, it’s an authentic open-top, it explicitly references the track, underscoring and intensifying its sense of sportiness, fun behind the wheel and the pleasure of design at its purest.
The Pininfarina Group, through its subsidiary Pininfarina Extra, has been extending since time the concept of Fuoriserie outside the automotive world by developing high-end exclusive projects ranging from product design to architecture to transportation. On the Pininfarina stand, in Geneva, some results of this strategy: the limited edition watch collection born from the collaboration with Bovet, the limited edition Pininfarina Fuoriserie bike and the scale model of Cyrela by Pininfarina, the luxury condo that will arise in São Paulo, Brazil.