A futuristic, environment-friendly stadium built with cutting-edge technology to offer maximum comfort and security in all areas. The new Juventus stadium was conceived not only as a venue where people will watch football, but also as a meeting and recreation centre, to be enjoyed seven days a week. In this perspective, Pininfarina Extra’s contribution was fundamental, developing once again an unmistakable style for what is an icon of the city of Turin.
The Pininfarina Extra team was involved in the innovative project to design the Juventus stadium, studying how to make the most of all the internal areas that are accessible to the public: the Salone d'Onore, the boxes, the terraces, the benches, the locker rooms and the restaurants.
The designers have conceived a solution that links the present and the future, keeping alive the architectural memory of the former stadium, and creating a new symbol of the city, which is accessible to fans, sports lovers and the general public.
In particular they were in charge of designing the floors, lighting, furnishings, boxes and lounges, as well as the seating areas on the terraces. The public seats were designed as the pixels in an enormous photograph, creating symbolic images of great Juventus players when the stadium is empty.
The new Juventus stadium was inaugurated on September 8, 2011 with a majestic ceremony. It is the first private stadium to be built in Italy, for a team whose fan base is one of the largest in the world.
Because it is a multipurpose structure, with great historical and emotional pregnancy, great care went into the elegance of the interior, which was designed with a distinctive Italian touch.
Pininfarina Extra’s intervention was decisive, and the stadium has a strong stylistic and aesthetic personality, but never loses sight of practicality, comfort or security, which are essential features of any structure that seats 41,000 people.
INNOVATION AWARD STADIUM ASSIGNED TO THE JUVENTUS STADIUM.
Pininfarina Extra worked on this imposing project as part of an international working group, which drew together some of the best professional figures in their field, including two of the most prestigious companies of architects on the market, Shesa and Studio Gau.
Cambiano (Turin)
Corso Grande Torino 50, Turin
When design plays at home: the new Pininfarina Extra headquarters
Pininfarina enters the residential design field with the Torre México project
The mood of architecture applied to interior design. Pininfarina has imagined and developed it for the
We present the Antares, the photovoltaic charging station designed by Pininfarina
Pininfarina signs the first project in Residential Design in USA
External architecture and interior for an outstanding real estate project
The modern design that integrates perfectly into the natural environment
It is called: Airflow. It is translated: a new concept of helmet. It is read: signed by Pininfarina
Design, art, technology, craftsmanship and absolute perfection for detail
an electric car conceived, designed and built entirely at the Pininfarina Design and Engineering Centre in Cambiano, Turin.
A true concentrate of technology, creativity, innovation, style and passion. This is the visiting card of the Ferrari 458 Spider.
Pininfarina designs the new Ferrari FF, the fastest, most versatile four-seater in Ferrari history
The debut of the Primatist B62’ the best yacht in its class designed by Pininfarina
A design product that could appeal to the office furnishings world in an original manner
The precision of contemporary design: the CAMBIANO 2011 Bovet 1822 chronograph
An exclusive logo for an outstanding network: Exclusive Brands Torino
We present the Antares, the photovoltaic charging station designed by Pininfarina
A new limited edition which expresses harmony, beauty and pleasure
A gem, equipped with advanced functions and easy to assembly
The exclusive collection of key chains inspired by the history of automotive design
Design that expresses the pure passion for sport
